I specialize in conversion optimization for lead-gen sites in legal, health and auto. At Internet Brands I redesign landing pages and lead forms for WebMD, Nolo, CarsDirect and attorney clients.
Hi, I'm Michelle —
a UX/UI designer who turns research into results.
a UX/UI designer who turns research into results.
Open to Senior UX/UI and CRO roles · Remote
Every page I design is tested against real traffic. Here's what that adds up to:
Impact at Internet Brands
Conversion lift on redesigned pages
5-15%
A/B tests shipped every month
~12
Monthly visitors on top pages
36K
From design briefs to data-driven redesigns: the research and decisions behind each project.
Selected Work
+23%
Internet Brands
Data Driven — A/B Tests
Purchases from the pricing page
Shoppers reached the pricing page but couldn’t tell the plans apart. Across seven A/B tests in Convert, I replaced a dense comparison table with plan cards that show what’s inside, including the tests that lost.
Pricing plans people can actually compare